Hana (Heewon)
Song
Buy This, Not That
Digital Prints 11 x 8.5 in. (4)
May 2020
Artist Statement: Would you still buy the products that have a high brand recognition even though the quality is not as great? Just because the price of a skincare product is higher than the others, it doesn’t mean the quality of the ingredients are necessarily higher. When I recognize the brands in the advertisements while browsing through a magazine, like Chanel, Estee Lauder, Olay, etc. I feel like warning people to not buy these products... Don’t buy these expensive brands! Don’t waste your money on low-quality products! Just because the brands of these products are what everyone else has and wants, doesn’t mean you should also buy them. You are just buying the brand name! I personally wrote the note to manipulate your buying power and to intervene your shopping experience while browsing through this magazine. The amount of research I put into the products I wrote about should convince you enough. It is a protest against the product being advertised in the magazine, telling you to buy the product on the piece of paper instead.